CITY WALK – Retail Design & Branding

Author
Designtech Eneterprises
Client
City Walk
Created Date
December 19, 2016
Skill
In-store Branding
Category

Challenge:
City walk is the oldest and largest shoe retailer in Kenya. City Walk a dominant player in the Kenyan market is facing stiff competition from new entrants like Bata who has world class retail environment and visual merchandising in its stores.
City Walk approached Designtech to enhance its store look and feel as per international standards.
Solution:
Designtech conceptualized the design that uplifted City Walks retail environment. The new design enhanced the shopper experience inside the store.
Results:
At present, Designtech is in the process of designing and executing City Walk stores across Kenya.

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