PHILIPS – Retail Design & Branding

Author
Designtech Eneterprises
Client
Philips
Created Date
April 19, 2016
Skill
In-store Branding, Fabrication
Category

Challenge:
Philips is a leading Electronics/Home Appliances retailer in the region with in-depth product categories in the home appliances category in East Africa.
Philips has tasked Designtech to continuously enhance its store look and feel as per international standards.
Solution:
Designtech conceptualized and implemented the design project to enhance the shopper experience inside the store.
Results:
The Philips category branding in retail stores stands out exclusively, creatively and equally functional.